America: What Time Is Love?

Beefed-up re-re-remix of their 1990 single in celebration of the 1,000th anniversary of the discovery of America by The Justified Ancients Of Mu Mu.

Despite being listed as a 1992 single, US releases of America: What Time Is Love? were published on Arista four months ahead of the UK release on KLF Communications.

Promotion & Advertising

The UK release of America: What Time Is Love? was first announced through an 1/4 page advert in the NME on 22 February 1992, including a quote from the lyrics sung by Azat Bello.

“America: What Time Is Love?” advert from the NME (22 Feb 1992)

One week later a full page advert appeared in the NME on 29 February 1992. The ad features an image of The KLF’s T Speaker wrapped in a US flag with small pyramid blaster logos replacing the stars, as well as a transcription of the single’s intro as narrated by Scott Piering.

Advert for The KLF’s “America: What Time Is Love?” (NME)
In the year of our Lord 992 The Justified Ancients Of Mu Mu set sail in their longboats on a voyage to rediscover the lost continent. After many months on perilous stormy seas, their search was fruitless.

Just when all seemed lost, they discovered… America!KLF Advert

Reviews

More proof that this band is pop’s answer to Steven Spielberg (a compliment really!) […]
Select, Feb 1992
Hell’s bongos, this’ll blow your very skin off! An unflippin’believable power-pop anthem with mentaaahl metal guitars and Wall Of Sound shrieks so far over the top they’re binging round the sun and never coming back.
Smash Hits, Feb 1992 (Best New Single)
The whole bizarre concotion’s brilliantly bonkers as usual. But I wonder if there’s any chance of them finding something genuinely new up the sleeves of their next set of daft costumes?
Melody Maker, 22 Feb 1992

Tracks & Formats

KLF USA 4

7″ Single / 24 Feb 1992
A America: What Time Is Love? (Radio) 3:30
B America No More 6:03

KLF USA 4

7″ Multicolored Single / 1992
A America: What Time Is Love? (Edit) _:__

Limited gift edition of 50 copies for friends and relatives.


KLF USA 4C

Cassette Single / 24 Feb 1992
A1 America: What Time Is Love? (Radio) 3:30
A2 America No More 6:03

KLF USA 4T

12″ Single / 24 Feb 1992
A America: What Time Is Love? (Uncensored Version) 9:02
B America No More 6:07

The 2-track 12″ single featuring the full 9 minute version of AWTIL is included in Lazlo’s original discography but not listed on Discogs. A quick survey revealed that nobody seems to own a copy of this particular release so chances are it might not exist at all…


KLF USA 4X

12″ Single / 1992
A America: What Time Is Love? 7:34
B America No More 5:56

KLF USA 4CD

CD5 Single / 2 Mar 1992
1 America: What Time Is Love? (Radio Edit) 3:30
2 America No More 6:07
3 America: What Time Is Love? (Uncensored Version) 9:02
4 America No More (Just The Pipe Band) 3:18

KLF 92 PROMO 1

12″ Single / 1991
A America: What Time Is Love? (Promo Edit) 5:28
B America No More 6:07

KLF 92 PROMO 2

12″ Single / Dec 1991
A January: What Time Is Love? 7:23

January: What Time Is Love? drops the lyrics during the refrains and the recital of city and state names during the second half of the track. It also replaces the spoken intro with a bagpipe performance of “Auld Lang Syne”.


KLF 92 PROMO 3

12″ Single / 1992
A What Time Is Love? (Acid Mix) 5:49

Pressed in a limited run of 20 copies.


KLF PUB 1

7″ Single / 1992
A America: What Time Is Love? 3:30
B Justified And Ancient (Stand By The JAMS) 3:37

Jukebox promo.

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