One of the cornerstones of The KLF’s history, and a departure from their previous sample-riddled output as The JAMs and their brief pop detour as The Timelords. Instead What Time Is Love embraced the emerging rave scene and the style of music it brought along with it.
What Time Is Love was meant to kick off The KLF’s Pure Trance series but failed to gain significant recognition in the UK at first until it became a hit single in European clubs.
Tracks & Formats
|12″ Single / 17 Oct 1988|
|A||What Time Is Love? (Mix 1)||7:05|
|B||What Time Is Love? (Mix 2)||7:00|
There are no official mix names stated anywhere on the sleeve or labels, though according to the master cassette inlay they are the “Original” and “Sub Bass Acid” mix respectively. Later releases including the A-side mix usually labeled it as the “1988 Pure Trance Original” (or simply “Original”) as well.