What Time Is Love? (Pure Trance)

One of the cornerstones of The KLF’s history. What Time Is Love? was meant to kick off The KLF’s Pure Trance series but failed to gain significant recognition in the UK at first until it became a hit single in European clubs.

Reviews

Everyone remembers “3am Eternal” and “Last Train To Trancentral”, buit the one that caught on like a virus was surely “What Time Is Love?” Its circular keyboard motif, suffused with the new club culture’s combination of illicit thrill and menace, went beyond the sensory distortion of straight acid house. Somehow, it was pop too. […] “What Time Is Love?” embedded itself in the pop landscape as the moment when dance music realised it could eat the world alive. Within weeks of its release, no club would play it, but no club needed to. It was already on every radio in the land, changing everything for ever.
Andrew Harrison, Unknown 'Club Classics' Feature
Andrew Harrison

Tracks & Formats

KLF 004T

12″ Single / 17 Oct 1988
A What Time Is Love? (Mix 1) 7:05
B What Time Is Love? (Mix 2) 7:00

Neither version has any official name attached to them. The A side is commonly referred to as the “1988 Pure Trance Original” or simply “Original” mix, though.

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