“Radio-friendly” version of The JAMs’ 1990 club single It’s Grim Up North, replacing Pete Wylie’s vocals with Bill’s.
Promotion & Advertising
The first advert for It’s Grim Up North appeared in the NME in late October ’91. The layout is centered around the large JAMs logo and includes the single’s release date as the only other bit of information.
The second advert appeared two weeks later in November, displaying a slightly smaller JAMs logo and the tag line “The North Will Rise Again”. The very same phrase first appeared in Prestwich Prophet’s Grin on Who Killed The JAMs? and is also featured during the outro of the music video for It’s Grim Up North.