The KLF’s second #1 single after Doctorin’ The Tardis. Featuring rap vocals by Ricardo Lyte.
The single’s machine-gun style opening later got edited out on the “Radio Freedom Edit” (KLF 005S) to comply with Radio 1 guidelines over the Gulf War.
Promotion & Advertising
Adverts for the single started to appear in Record Mirror and the NME in early January. Other than the record’s release date they did not give away any further information as usual.
While the chart success of What Time Is Love? might have taken international distributors by surprise the hype machine had finally shifted into gear with the follow-up single, and promo sheets started to appear in other languages as well.
Tracks & Formats
|7″ Single / 7 Jan 1991|
|A||3 a.m. Eternal (Live At The S.S.L. – Radio)||3:42|
|B||3 a.m. Eternal (Guns Of Mu Mu – Edit)||3:30|
|Cassette Single / 7 Jan 1991|
|A1||3 a.m. Eternal (Live At The S.S.L. – Radio)||3:42|
|A2||3 a.m. Eternal (Guns Of Mu Mu – Edit)||3:30|
Tracks are repeated on B side.
|12″ Single / 7 Jan 1991|
|A||3 a.m. Eternal (Live At The S.S.L.)||5:50|
|B||3 a.m Eternal (Guns Of Mu Mu)||5:09|
|CD Single / 7 Jan 1991|
|1||3 a.m Eternal (Live At The S.S.L. – Radio)||3:42|
|2||3 a.m. Eternal (Guns Of Mu Mu)||5:25|
|3||3 a.m. Eternal (1989 Break For Love Mix)||5:44|
|7″WL Promo Single / Jan 1991|
|A||3 a.m. Eternal (Radio Freedom Edit)||3:13|
The Radio Freedom Edit is the same at the Live At The S.S.L – Radio version with the alleged machine-gun sounds cut, starting with the very first bass drum and P.P. Arnold’s “KLF, u-hu uhu…” instead.