All You Need Is Love is The JAMs’ debut single released in early March 1987 and marks the starting point of the creative partnership between Jimmy Cauty and Bill Drummond.
Around 1985 I got to hate the whole history of rock ‘n’ roll: The Doors, Velvet Underground, the Stones, The Beatles, Tamla, Otis Redding – all the stuff that’s handed down as being what good music’s all about. A lot of it I liked and I’ll probably always like it, but I was sick of the idea of dragging around 30 years of rock ‘n’ rock history. You just wanna go ‘Aw f*** off!’. The only thing that excited me was hip hop. I was going through a period of wanting to be a writer, but I really wanted to make a hip hop record […]
Hip Hop was so inspiring then. At the time I was getting really pissed off with the way the whole history of music, from Mavin Gaye and James Brown to the present day was treated so reverentially. Hip hop seemed to tear right through that.
I had this idea as I was walking around with this pretty crap hip hop tune ‘MC Story‘ in my head, and I just started rapping this thing that became ‘All You Need Is Love’. All the samples on the single came into my head that first day. They don’t fit beatwise but I knew I had to find out how to put it together.
All he lacked now was a partner in crime, though Bill just knew the right person.
I phoned Jimmy on New Year’s Day 1987. I said, Do you want to make a record as The Justified Ancients Of Mu Mu? He said, Yes.
With Jimmy still being under contract to WEA as a member of Brilliant, the duo decided to remain incognito and invented the pseudonyms of King Boy D and Rockman Rock, with the band’s extended lineup also including rapper Chike and Lovers rock duo Burning Illusion1Sounds Mar 1987, and denied having been in any bands before The JAMs.
British music papers were quick to see through their disguise, though.
We decided that the record would be received more readily if the rock papers thought it came from three 18-year-olds somewhere rather than us. That all fell through straight away and people knew who’d made it.
Released as a while label run of 500 copies only, the original version slightly differs from the later releases on 1987 and Shag Times as it uses the original MC5/Beatles samples during the intro which in turn obviously made it difficult to release the single properly.
Just one month later its initial release lead to legal repercussions.
So far around a half of the initial pressing of 1,000 singles has been mailed out to well-known subversives on the press, radio and club scene, with stray copies exchanging hands for up to £30 in under-the-counter deals. That makes official calls for any existing copies to be destroyed something of an expensive proposition.NME, 11 Apr 1987
Cauty and Drummond would subsequently remove the samples in question to release the cleaner but still not entirely sample-free All You Need Is Love (106bpm) shortly thereafter.
Looking back now it all seems incredibly crude and so badly recorded. Neither of us were DJs. We didn’t know what the hell we were doing so it came out in a very British punk,white, ungroovy kind of way.
Tracks & Formats
|12″ Whitelabel Single / 9 Mar 1987|
|A||All You Need Is Love (Original)||5:02|