One may well ask. We believe that this is no easy question and any answer we can give will be far too simplistic for what is a very complex concept.
On one level the KLF was about a duo of music business veterans who initially used their knowledge and experience to utilise cheap sampling technology later leading to commercial success and acclaim. But then they also conducted this part of their careers in such a way that it challenged the traditional models of the music-business, and even rebelled against them.
To anyone wanting more, we can only suggest they read ALL the material in this FAQ, and examine ALL other related literature and material (including the music itself) and then come to their own conclusions.
While not given as a direct answer to the question the 2003 audio book release of The Manual features a foreword voiced by Bill Drummond giving the following advice:
… which certainly fits The KLF’s modus operandi.