What are The KLF about?

One may well ask. We believe that this is no easy question and any answer we can give will be far too simplistic for what is a very complex concept.

On one level the KLF was about a duo of music business veterans who initially used their knowledge and experience to utilise cheap sampling technology later leading to commercial success and acclaim. But then they also conducted this part of their careers in such a way that it challenged the traditional models of the music-business, and even rebelled against them.

If we were a proper group we’d obviously keep to one name and one style of music and we’d try to build up a career and make sure that we didn’t upset any following that we might have. But we aren’t and we don’t. We do exactly what we want to do at any given time.Bill Drummond & Jimmy Cauty (Melody Maker, 10 Mar 1990)

To anyone wanting more, we can only suggest they read ALL the material in this FAQ, and examine ALL other related literature and material (including the music itself) and then come to their own conclusions.

While not given as a direct answer to the question the 2003 audio book release of The Manual features a foreword voiced by Bill Drummond giving the following advice:

If you want to do something, really want to do something, don’t wait to be asked, don’t seek permission. But be prepared to risk complete failure. Whatever it is: start now. Today! Tomorrow is always too late.Bill Drummond (The Manual Audiobook, 2003)

… which certainly fits The KLF’s modus operandi.

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