Six-track mini compilation released in the wake of the success of What Time Is Love? in Europe, gathering various cover versions compiled by Alex Paterson (The Orb) as well as a live version performed by The KLF at Land Of Oz.
This is a six-track, 40 minute mid-price LP. It’s a sample of some of the illegal (it’s in their karma) cover versions of everybody’s favourite arm-waving-in-the-lasers track, that have been popping up all over Europe this year. Also included is a recording of the K.L.F.’s premier live performance at The Land of Oz on 31st July 1989.KLF Info Sheet #6, Aug 1989
According to rumours the original title was to be “Now That’s What I Call What Time Is Love!” until the producers of the “Now That’s What I Call Music” series complained. While this rumour has yet to be confirmed a slight variation of the slogan ended up on the sticker coming with the LP.
The “What Time Is Love” Story replaced the then still planned (and eventually scrapped) White Room Soundtrack as JAMS LP4.