The final single released by The KLF in 1991, featuring country music singer Tammy Wynette on vocals.
Despite everybody’s predictions Justified And Ancient was denied a Christmas No. 1 spot due to the re-release of Queen’s Bohemian Rhapsody in November 1991.
Promotion & Advertising
Adverts for Justified And Ancient started to appear in the NME during the second half of November. The ad did not give away the single’s name and “Freshly Made For You” only instead as a reference to the ice-cream theme.
To further promote their single after its release The KLF also released a full-page A3 advert in the following issue of the NME, featuring the single’s cover artwork and Scott Piering’s narrated lyrics from the song’s breakdown.
Meanwhile German publisher Intercord released similar full-page A4 adverts in local industry magazines.